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Monday 20 April 2015

ANALYSIS ON TOURISM DESTINATION DEVELOPMENT TO INCREASE PEOPLE’S INCOME IN PAKPAK BHARAT REGENCY (Study in Tourism Area of Lae Une Waterfall in District of Pergetteng – Getteng Sengkut, Pakpak Bharat Regency)



Tourism is one of the regional potentials which, if well-developed, will bring positive impact on the increased people’s income and Regional Budget. Both natural and artificial tourisms can be developed into regional tourism attractiveness.
This study is aimed to analyze Tourism Destination Development in frame of increasing people's income in Pakpak Bharat Regency, and performed in Tourism Area of Lae Une Waterfall in Pergetteng-Getteng Sengkut District, Pakpak Bharat Regency.   This area is one of the prime tourism areas in Pakpak Bharat Regency since it has big potential of tourism and is very close to capital of regency. The tourism potentials in this area include Lae Une, Top of Delleng Siranggas, Mejan Marga Manik, Cave under Lae Une Waterfall, preserved Culture, and traditional rites routinely carried out by the society.
The study is focused on 4 basic elements: Attraction (tourism attractiveness), Amenity (accommodation and catering), Accessibility (transportation), and Ancillary (supporting facilities). This research applies descriptive method on qualitative approach. The methods of data collection are interview, observation, and literary study.
Based on the research result, the following conclusions can be drawn:
1.       Development of attraction by maintaining and rehabilitating tourism objects, and preservation on the existing tourism attractions. The obstacles include, among others, minimum budget, lack of concern about local culture and history, and limited resource of apparatus in tourism area.
2.       In amenity development, the Government only takes part as policy maker and minimum control.
3.       The accessibility development is carried out by providing road and transportation facilities to the location of tourism object. The obstacles include unavailability of special transportation which connects the location of tourism to other locations.
4.       The Ancillary development is carried out by establishing and providing supporting facilities in tourism area, but poor maintained facilities.
5.       In increasing people’s income, role and participation of society in tourism are carried out through empowerment and training in Small-Mid Industry (UKM). The obstacle challenged by the society in developing their business is minimum capital.
Furthermore, the researcher suggests:
1.       In developing the attraction, it is important to establish cooperation with the third parties, particularly in managing Lae Une Tourism Object, and in preserving cultural and historical attraction, synergetic relation between government and society should be improved.
2.       In developing amenity, it is important to attract investor, especially in hotel development, and capital assistance is highly recommended for local businesses.
3.       In developing accessibility, it is recommended to establish transportation channels specifically to connect all tourism location in Pakpak Bharat Regency and to other regions, and auxiliary terminal should also be made in the tourism area.
4.       In developing ancillary, it is important to perform improvement and maintenance on the supporting facilities in Lae Une tourism area.
5.       In increasing people's income, it is recommended to provide capital assistance and to perform empowerment to prevent business dismissal, and finally, job training center in tourism should be established.

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